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Trista Bridal: The Power of Telling Stories Through Beautiful Wedding Dresses

Trista Bridal: The Power of Telling Stories Through Beautiful Wedding Dresses

The new femininity in a bridal fashion display.
Rating Summary

The modern consciousness of femininity.

Instagram: @brandtrista
Instagram: @tristabridal

Getting to know Trista’s bridal universe is like entering a dream made of tulle, embroidery, flowers and details that invite you to conceive femininity under a different and unique touch. I spoke with José Alfredo Silva, creative director of the brand, to discover more about the power of telling stories through fabrics and how to do it with mastery to dress every bride who chooses his creations. There are no secret recipes, just a tremendous love for the art of dressing. 

Trista Bridal wedding dresses
Gab Fotografía

His designs leave behind the traditional conceptualization of a wedding dress, with the sole objective of customizing each woman in detail. The result can be translated into a new definition of romance, awareness and aesthetics, the perfect triad to know that, with each collection, there will always be surprises. Far from trends, Josa prefers to create with freedom, letting each bride accompany him and his team on a new creative path. 

The Trista story began 13 years ago; however, the transformation to a more contemporary approach came about 6 years ago. After the split with his former partner Giovanni, Josa preferred to mark territory with different allies and take Trista to other territories: “We sophisticated processes, changed inputs, price range and even customer style. For me, it is practically a new project.

The most interesting thing is that the re-launching of the brand took place thanks to collections for men that were presented in Paris for two years. The fairs where they presented the designs were focused on the Asian market, where men were beginning to have a very strong importance in the field of fashion and beauty. “Trista in values is a very feminine brand and that theme runs through all aspects of the project, even when it comes to men’s clothing. These designs ended up catching the attention of our female customers and we gave in to them.”

Gab Fotografía
Gab Fotografía
Gab Fotografía
Gab Fotografía

Its arrival in the bridal universe was dictated by the market, and its own customers wanted to bring Trista’s DNA to their weddings. Sooner rather than later, party dresses began to cause surprise at events, and those same women found in the aesthetics and vision of the brand the perfect excuse to create a completely different dress, romantic and with unique details. All the more reason to explore the magic of customization. 

With a strong inclination towards femininity, Josa has taken on the task of laying the groundwork for what this interesting concept means for Trista and Trista Bridal. “Part of the brand statement is ‘the modern consciousness of femininity’, and in that sense what we are looking for is to rethink the concept from a different perspective.” The perfect formula to conquer today’s woman has been defined by a vision that is focused on moving away from the delicate. Moving towards a vision more focused on “empowerment, change in the way we think and how society is structured beyond how men dictate it.” He says.

The latest collection of Trista Bridal takes this same feeling to the design of wedding dresses, all of them designed for a woman who runs, moves and expresses her style with freedom, without rules or expectations to meet. 

Don’t forget to read: Mauricio Rivera Kirschner: Weddings as Surreal Artistic Experiences.

Gab Fotografía
Gab Fotografía
Gab Fotografía
Gab Fotografía

Even with a pandemic in the middle and with much uncertainty, Trista Bridal continued to design the dreams of countless brides who, with closed eyes, chose the beauty of their designs to wear on their wedding day. Regardless of the format, concept or style, the goal of differentiation seemed to start and end in the uniqueness of a wedding dress that broke with all the schemes. 

One of the aspects with which Trista Bridal has revolutionized the world of weddings is customization. Women who choose their designs appreciate the beauty of uniqueness and all the artistry that can be created in a gown. “The magic of slow fashion allows you to have a lot of contact with the people who are making your dress, you can make it unique, made to measure, with light materials. The Trista bride is a bride who appreciates the experience more than the brand, she prefers to pamper the people who are going to her event, she loves destination weddings with fewer guests and looks for a design that can adapt to the style of her day. She is a very versatile bride and I love that.” 

Women who choose to wear a Trista Bridal design are also characterized by being independent women, even financially. They know what they want and, of course, they have the funds to bring those ideas to reality, especially in their wedding dress. 

Gab Fotografía
Gab Fotografía

Manufacturing processes have become a fundamental part of conceiving each design and making it truly different. “We always talk about three elements in differentiating wedding dresses. To begin with, the materials we use are extremely refined, we use silk crepe linings, Italian tulle, French tulle. All dresses are made to measure, even if they are collection dresses, and even if they already exist, we adapt them to the body of each woman and to what each one needs. Finally, the fact that it is a designer dress pushes the design to another universe”. 

Collection, Personalized and Premium are the three lines through which Trista Bridal has managed to create a unique world for each woman. The goal is that finding the perfect wedding dress becomes a fascinating experience for each woman, no matter how classic, modern, alternative, contemporary or eclectic she is. 

Although Josa has a specific eye for the quality with which each dress should be created, the best thing about Trista is that there is also an extraordinary design team to accompany brides in the creation of their wedding dress. 

Gab Fotografía
Gab Fotografía
Gab Fotografía
Gab Fotografía
Gab Fotografía

The adventure of making a custom wedding dress can be as surprising as each woman. “Dresses have been made in just four days. It’s not ideal for you to do it, because the prices go up a lot. It also depends on the type of dress you want, especially if it has embroidery and how complex the embroidery is to make. Although we suggest starting six months in advance, the design process takes about three months.

The reason for starting the process a few months before the wedding is simply to ensure that the wedding dress will be perfect. Doing it later could mean unnecessary changes, especially if the bride goes on a diet, loses weight because of stress, etc. The best thing to do is to guarantee that the design will be like a second skin for the wedding day. 

The price range for collection wedding dresses goes from 2,000 USD to 5,000 USD, the variation depends on the amount of details, production and elements that the design has for its confection. Of course, there will also be changes when it is a custom-made dress.

More than following inspirational references, Trista Bridal allows itself to fall in love with the personality of each bride who chooses the brand. It doesn’t matter if you are looking to be a princess or wear a sexier design, the important thing is that each creation is the extension of the personality of each woman and achieve it successfully through the fabrics. 

Need more inspo? Dos Santas: Wedding Styling as a New Aesthetic Language.

Gab Fotografía
Gab Fotografía
Gab Fotografía
Gab Fotografía

Josa bets on details, on the focus on the exquisite, on that love for weddings that multiplies with each embroidery. Trista Bridal changes the dynamics, creating collections that are for brides, yes, but that can easily transcend to become the new lifestyle of every woman. And that’s where the magic lies: in the power to imagine, to propose and, incidentally, to make dreams come true. 

The new femininity in a bridal fashion display. That is Trista Bridal.